My least favorite of the ones I picked today so i'll do it first. Though its clever to warn against dropping knives not because it is dangerous for yourself but because the knife will go through the floor and become dangerous for your neighbors, the message of the image isn't instantly clear. This is because the knife is so small and the coloring is very pale, it takes a while to even find the knife. Also, though the look on the woman's face is funny, she doesn't seem to be in any immediate danger. I would have put the knife closer to her head and made the whole scene a little smaller and more zoomed in. Still clever though.
Ads with Visual Solutions. I had never heard of ansell before, maybe that's because I have never worn rubber gloves to do the dishes before. Nor do I care about rubber gloves. Or doing the dishes for that matter. But if I were washing precious china I would want to make sure I didn't drop it. These ads communicate the no-slip guarantee through visuals of extra handles and grips that have been added to the flatware and other dishes due to the glove that is holding it. Pretty well executed I thought, though I like the one with the mug the least.
The tag line is almost unnecessary. We all know what bad snoring sounds like, and can feel like, when you're trying to get a good nights sleep. I can sometimes hear my dad from two stories away.
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