This is a great ad campaign for CLUE. It takes the central theme of the game- catching a murder suspect- and puts the target audience right in the center of the game. They don't even have to do anything out of the ordinary in order to participate in the ad, just wash their hands. The blood red coloring of the soap makes the consumer feel like they are washing blood off of their hands. Its edgy and provocative, the tag line "everyone is a suspect" exaggerates the suspicious feeling of everyone that players have during the game, and turns it around. Now people feel as though they have reason to have other people be suspicious of them.