Name of Ad: Keurig Print Ad

Client: Keurig

Target Audience: Busy Adults

Single sentence (Single Most Important Point): Keurig tastes great and can be made in under 60 seconds.

Art direction intent, if not clear: People go out to buy coffee because when they make it themselves it just doesn't taste as good. Sometimes it tastes like it was brewed in the toilet. This is supposed to be a picture of a toilet bowl filled with coffee. Keurig fixes the problem of homemade coffee that tastes like crap.



Name of Ad: Gold Bond print ad

Client: Gold Bond

Target Audience: Young people with itchy burning feet

Single sentence (Single Most Important Point): Gold Bond can take care of itchy burning feet and therefore make all sorts of situations more comfortable.

Art direction intent, if not clear: A list of very awkward situations that are referred to as "insert foot into mouth" moments. A clear product shot in the bottom right next to copy suggesting that if you have to put your foot in your mouth at least Gold Bond will make sure it is a clean, dry foot.



Name of Ad: Hamburger Helper Print Ad

Client: Hamburger Helper

Target Audience: Busy Moms

Single sentence (Single Most Important Point): Hamburger Helper is a great solution for Mom's who have to prepare dinner every night.

Art direction intent, if not clear: Simple and clean direction as the words do most of the talking. Good news for moms, bad news for cows.






Name of Ad: Hallmark magazine Ad

Client: Hallmark

Target Audience: Dudes looking for the right words to say

Single sentence (Single Most Important Point): Hallmark says things better than you can say them yourself.

Art direction intent, if not clear: This is intended to be a magazine ad. The page has directions written on it for how to cut it out and make a homemade card. There are lots of directions and it looks kind of complicated. The copy at the bottom suggests that Hallmark can make this job much easier.



Name of Ad: Billboard

Client: Burt's Bees Lip Balm

Target Audience: Teenage girls

Single sentence (Single Most Important Point):If you use Burt's Bees your lips will be so soft people will want to kiss you all the time.

Art direction intent, if not clear: BIg photo of a beautiful smiling young woman on the right, copy in the colors of the brand on the left. "Slather. Smooch. Repeat." Simple, cute, instructions for product use.





Name of Ad: Long Copy Ad

Client: Pike Place FIsh Market

Target Audience: People who have never been to Seattle, WA.

Single sentence (Single Most Important Point):Pike Place Fish market is world famous.

Art direction intent, if not clear: The most exciting thing about Pike Place Fish Market is that the employees who work there throw the fish to each other and make a big show out of it. I want the pictures of the ad to look like they are tossing the fish from the bottom left of the page to the top right.