Sunday, March 7, 2010





First ad caught my eye because it reminds me of the linoleum "whack". What does linoleum have to do with anything? Nothing, really. What do hot chicks in bikinis have to do with batteries? Nothing, until I read the copy. They still really don't have much to do with batteries but it was a fun read regardless.

The second one I like because it is written on a banana- which again has nothing to do with Honda or Newspapers- but was clever none the less. It reminded me of a time when my friends and I drew all over a watermelon. People really don't write on fruit enough. Its funny and gets peoples attention no matter what you draw or write. People will stop and look at food thats drawn on.

I like the style that the last one is written in. I like the little pictures that are inserted; they definitely add to the style of the piece and hectic tone of the copy. I did read the whole thing and enjoyed it, which is pretty powerful because I am most certainly not in the target market for the ad.

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