Sunday, March 28, 2010





Travel and tourism. Usually what comes to mind when one thinks of advertising thats going to entice people to spend loads of cash to get away from their hectic lives are images of serene beaches with white sand, sunny skies, and clear blue water. Or maybe night clubs with beautiful people and flashing lights. Or images of historic monuments and famous locations. When people advertise places for you to come visit, they list reasons about why their location is so great. It the hottest, most famous, has the best food, its family friendly, etc. The lists go on and on. I liked these ads because they don't highlight the things that you are running to, but rather the things that anyone who needs a vacation might be running from; annoying relationship issues, annoying family members, or just annoying strangers. The way the ads are written are hilarious too. Its remarkable to connect a Jehova's Witness to a vacation add but this person definitely pulled it off. The ads also don't highlight anywhere specific that the person should go, just the means for how they might get there- the motor home. Though the images and the lay out aren't especially eye catching, the copy is engaging and thats why I like them.

Sunday, March 7, 2010





First ad caught my eye because it reminds me of the linoleum "whack". What does linoleum have to do with anything? Nothing, really. What do hot chicks in bikinis have to do with batteries? Nothing, until I read the copy. They still really don't have much to do with batteries but it was a fun read regardless.

The second one I like because it is written on a banana- which again has nothing to do with Honda or Newspapers- but was clever none the less. It reminded me of a time when my friends and I drew all over a watermelon. People really don't write on fruit enough. Its funny and gets peoples attention no matter what you draw or write. People will stop and look at food thats drawn on.

I like the style that the last one is written in. I like the little pictures that are inserted; they definitely add to the style of the piece and hectic tone of the copy. I did read the whole thing and enjoyed it, which is pretty powerful because I am most certainly not in the target market for the ad.